Sportsoul Concept Design
Istanbul
Data & Figures
| Location | Istanbul |
| Year | 2016 |
| Total Area | 200 m² |
| Functions | Commercial |
A close follower of sports fashion and develop a new concept to be used in a multi-brand stores in Turkey representative Sportsoul with subsequent requests have come together on.
Recently, natural materials are frequently used as the carrier of highly technological products in the retail industry. For Sportsoul, who set off with the motto of “for democracy” with the developed concept, it was possible to prepare an environment where this belief could be revealed more by emphasizing especially sustainability and natural materials.
The giant LED screen, which is positioned at the back of the store to extend to the side, displays certain contents synchronized with the treadmill / treadmill embedded in the floor in front of it, allowing the user to interact directly with the space. On this occasion, we will be able to observe the contribution of augmented reality (AR) applications in the space.
When the brand’s motto was “Sneaker for Democracy”, it was essential to allow some social business to translate. The open library was conceived as a point to be left by the owners of the books being read and read by another person concerned.
